Friday, October 5, 2007

IOAA – The non-profit organization leading India’s OOH industry to profit

In early July this year the mighty of the outdoor business joined hands to form an association by the name of Indian Outdoor Advertising Association (IOAA), which was targeted towards interacting with the local government to create a uniform regulations to safeguard the interests of its constituents; consulting the government in preventing ad hoc decisions taken by them; to act as a catalyst between local government bodies and the outdoor industry; and, creating a friendly environment to solve various matters and obstacles faced by the industry.

IOAA headed by the Selvel Advertising, Jagran Engage, Times Innovative Media Ltd, Clear Channel, Prakash Arts and Laqshya Media is now registered as not-for- Profit Company.

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