Innovation and creativity has always been of prime importance in the field of outdoor advertising. With the need to consolidate the entire message in 8 words and 8 seconds, an excellent outdoor creative is one of the most challenging tasks to achieve. Apart from this, there is the constant need to be innovative… to break form the clutter… and to stand out! But more and more companies are realizing this and are getting creative by the hour! Consider O&M for instance; it has not only outshone itself with every new hutch creative but also maintained the consistency of the brand. Cut outs, neon lighting, extensions and LEDs, you name it and it is happening! Have you seen any creative campaign off late? Do let us know by leaving your comments and images.
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