Have you been to the Gurgaon malls lately? They bear the deserted look with no attractive hoardings and billboards to grab the eye! Following a directive from the enforcement wing of the Town and Country Planning (TCP) department, most of the mall authorities (MG Road DLF City Centre, MGF Metropolitan, MGF Mega City, Sahara and others) had either removed or covered billboards and advertisement hoardings on their malls.
Apparently, the objective of this derivative was to ban those carrying out commercial activities in the malls beyond their sanctioned building plans. But this has cropped up scores of questions in the minds of mall and media rights owners. What about those malls who have the structures in the sanctioned plan? Or is it actually allowed in the sanction plans? This has enhanced further with the other explanation to the same being the hoardings are distractive!
So if you want to express your reaction to this and make your opinion heard… please use the comments box given below and do pour your heart out!
Apparently, the objective of this derivative was to ban those carrying out commercial activities in the malls beyond their sanctioned building plans. But this has cropped up scores of questions in the minds of mall and media rights owners. What about those malls who have the structures in the sanctioned plan? Or is it actually allowed in the sanction plans? This has enhanced further with the other explanation to the same being the hoardings are distractive!
So if you want to express your reaction to this and make your opinion heard… please use the comments box given below and do pour your heart out!
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